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Honoring Our Medical Directors on Doctors’ Day


Hospice and Palliative Care is founded on compassion, dignity, and unwavering support—values that come to life each day through the leadership of our medical directors. Today, we proudly recognize Robert M. Cole, MD; James Lavis, DO; Brendan Kelly, DO; and Jeffrey Gong, DO for their dedication, expertise, and steadfast commitment to those we serve.


“Their guidance strengthens our team,” said NJHealth Hospice & Palliative Care CEO and Administrator Suzanne Martinell. “They ensure that every patient and family we serve receives dignified, thoughtful support during life’s most challenging moments. We are grateful for the integrity and dedication they bring to patient care every day.”


The Anchor of Compassionate, High‑Quality Care

Our medical directors play a vital role in shaping the care experience for patients and families. They ensure every individual entering hospice and pallative care meets medical criteria, then work closely with the interdisciplinary team of nursing, aides, social workers, spiritual and bereavement support, volunteers and various therapeutic services to build care plans centered on comfort, symptom relief, and personal wishes. Their clinical oversight guides decisions on pain management, medications, and interventions for complex symptoms—helping patients feel supported, safe, and heard.


Guardians of Quality and Integrity

Beyond bedside care, medical directors help uphold rigorous standards that keep hospice and palliative care programs safe, effective, and compliant. Their leadership in quality reviews, regulatory requirements, and performance improvement ensures that our services consistently reflect the highest level of excellence.


Supporting the Team, Supporting the Mission

From offering insight on challenging cases to educating staff on best practices, our medical directors strengthen and empower the entire care team. Their steady presence fosters collaboration, learning, and confidence—ultimately enhancing the experience of every family we serve.


To Dr. Cole, Dr. Lavis, Dr. Kelly, and Dr. Gong: thank you.

Your expertise, compassion, and leadership are at the core of our mission. We are profoundly grateful for the commitment you bring to hospice care each and every day.

#RobertMColeMD

#Jeffrey GongDO

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415 W Landis Ave,

Suite 100

Vineland, NJ 08360

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© 2020 by NJ HEALTH HOSPICE AND PALLIATIVE CARE

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